Tuesday, March 31, 2009

Your Move, Coach Beamer

From EDSBS comes this news from the University of Kentucky that I wish Virginia Tech had thought of first.

UK coach Rich Brooks has his own collectors edition bottle of bourbon. And it's for charity.

Building on the past success of the Maker’s Mark/Keeneland charitable bottle series that supports projects at the University of Kentucky, Maker’s Mark and Keeneland are continuing the program with the celebration of UK football coach Rich Brooks, whose likeness will be featured on the bottle label. Coach Brooks has led the Wildcats to multiple wins in bowl competition and is the first coach to win three consecutive bowl games in UK Athletics history.
Maker’s Mark will donate its proceeds from the sales – estimated to be about $200,000 from 18,000 bottles – to an extension program bringing the UK Symphony Orchestra and students from the UK School of Music into public schools and communities throughout Kentucky. UK is in the process of securing matching grants that, if sales of the bottles are successful, may create funding for this unique program in excess of $1.2 million.

Get rid of those White Out shirts Beamer has us buy to help Herma's Readers. I want a bottle of Wild Turkey with ol' Fancy Gap Frank's face on it. I can think of no better way to help the yutes of Virginia learn to read than by getting invisible.


Winfield Featherston said...

Oh now this could be an excellent discussion: What drink would your coach help sponsor?!

Bird said...

Sweetwater: Big Johnson Amber Ale

Dirtman said...

Unfortunately, Virginia law does not allow the likeness of a human on bottles of liquor, beer or wine.